Thex has begun incorporating artificial intelligence tools across different phases of its design processes, from generating conceptual proposals to optimizing visualization walkthroughs.
These tools allow the architecture team to explore more design variants in less time, without replacing the technical and creative judgment that defines each project.
"AI doesn't make the design decisions, it speeds them up. The judgment is still human," explains the group's technology team.
This line of work is part of Thex's broader commitment to technological innovation, which also includes tokenization projects and proprietary digital platforms.
